Lukas Zurmuehle

Lukas Zurmuehle is an experienced leader in digital strategy and marketing, currently serving as the Head of Digital Strategy and Engagements at Roche since September 2007. Lukas has a demonstrated history of driving digital transformation and enhancing customer experiences across various regions, particularly as the Digital & Growth Marketing Subchapter Lead for EMEA-LATAM and within the North West and South East sub-regions. Additionally, Lukas contributes to education as a Digital Marketing Teacher at SIMAKOM Marketingfachschule. With a strong foundation in digital marketing and strategy, complemented by several educational qualifications, including an Executive Education at the University of Cambridge focused on Digital Transformation, Lukas continues to advance the impact of digital marketing within the industry.