Melinda Schmidt is currently the Integrated Insights Lead at Roche Germany, where they define strategies and tactics for hematology, ensuring data-driven insights shape discussions. Previously, Melinda served as a Competitive Intelligence Manager and has held various roles in market analytics and project management at companies like eDreams ODIGEO, Bayer Crop Science, and Carl Zeiss Meditec AG. They gained fundamental experience during their Bachelor of Science in Business Administration focused on Market Research and Consumer Psychology at Pforzheim University and furthered their education with a Master's in Management from Universitat Autònoma de Barcelona. Additionally, Melinda is a lecturer in Market Research at DHBW Lörrach.
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