Simon Hernandez

Simon Hernandez is an experienced marketing and data analytics professional with a strong background in global marketing automation and campaign management. Currently serving as the Global Marketing Automation Lead at Roche since July 2022, Simon plays a crucial role in rolling out standardized initiatives across major EU markets. Previous roles include Global Campaign Analyst for Animal Health at Boehringer Ingelheim, where Simon led campaign analysis for multiple countries, and Data Scientist at Caixabank Business Intelligence, focusing on CRM and customer journey management. Simon's extensive expertise spans several companies, including Merkle, Kantar TNS Spain, Netquest, and Ipsos, where responsibilities included project management, data analysis, and market research. Simon holds a Data Analyst Nanodegree from Udacity, a degree in Marketing and Market Research from Universitat Oberta de Catalunya, and a degree in Sociology from the University of Barcelona.