Rochester Software Associates
De Joachim began their work experience in 1986 at Xerox Corporation, where they served as an Alliance Manager for 15 years. In 2001, they joined Rochester Software Associates as the Director of Business Development. In this role, they were responsible for channel sales of software and professional services. De Joachim developed territory plans, hosted sales blitzes and training programs, and introduced new technologies both onsite and via WebEX. De also successfully launched new products and created ancillary revenue streams for each new initiative. De directly managed channels and agents for companies such as Xerox, Konica Minolta, Ricoh, and Canon.
De Joachim attended Angelo State University from 1982 to 1986, where they pursued a Bachelor of Business Administration (BBA) degree with a focus on Finance, General.
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