Mafalda Santos

Mafalda Santos is an experienced professional with a strong background in trade, commercial strategy, and branded content. From March 2020 to March 2023, Mafalda served as the Trade & Commercials Director at GroupM. Prior to this role, Mafalda held various positions at Mindshare from January 1998 to February 2024, including Branded Content Director, Senior Content Strategist, Account Director, and Media Planner. Mafalda's academic qualifications include a degree in Luxury Management, Marketing de Produtos e Serviços de Luxo from the CATÓLICA-LISBON School of Business & Economics and a Licenciatura in Gestão e Administração Pública from the Instituto Superior de Ciências Sociais e Politicas.