Xavier Bourlard

Sen. Growth Director Digital Ad Products & Retargeting at Rocket Lab | Mobile App Growth

Xavier Bourlard has a diverse range of experience in the digital advertising industry. Xavier has worked at various companies and held roles such as Co-Founder at Digimads, where they focused on helping remote and hybrid Ad-tech companies thrive in the post-pandemic world. Xavier was also the General Manager EMEA at YouAppi, overseeing mobile partnerships and marketing. Xavier was the Head of Mobile Business Development at glispa and Medistay, where they were responsible for launching mobile ad solutions and building international affiliate networks. Xavier's expertise in sales, strategic planning, team management, and programmatic advertising strategy has contributed to the success of the companies they have worked for. Currently, they are working as Growth Director of App Retargeting LATAM at Rocket Lab.

Xavier Bourlard's education history begins with a Bachelor's degree in Business/Managerial Economics from Aix-Marseille University, which they obtained from 1998 to 2001. Xavier later pursued a Master's degree in Business, Management, Marketing, and Related Support Services from Université d'Angers, completing it from 2004 to 2005. In 2012, Xavier attended the University of California, Berkeley, studying English Language and Literature, though the available information does not mention the completion of a degree in this field.

In addition to their academic qualifications, Xavier Bourlard has also obtained several certifications. Xavier completed a Native Advertising Strategy Expert Certification from Outbrain Academy in March 2021 and achieved an Apple Search Ads Certification from Apple in January 2021.

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Timeline

  • Sen. Growth Director Digital Ad Products & Retargeting

    January 1, 2024 - present

  • Growth Director Of App Retargeting Latam

    February, 2023