Alon Wertheimer

VP of Marketing at Rocket Money

Alon Wertheimer has a diverse work experience spanning over a decade. Alon is currently the VP of Marketing at Rocket Money (formerly Truebill), a position they have held since July 2018. Prior to that, Alon served as the VP of Growth at Aaptiv from March 2016 to June 2018.

During their time at Zoosk, Alon held the role of Senior Marketing Manager from December 2013 to August 2015. In this role, they oversaw a budget of over $25 million and successfully implemented re-engagement tactics and landing page optimizations that resulted in annual profits exceeding $5 million. Alon also contributed to streamlining operations, reducing the deployment time for ads by 90% and optimizing bids in 75% less time.

Before Zoosk, Alon worked at Nextag as a Senior Marketing Analyst from September 2011 to November 2013. Alon also gained experience as a Financial Analyst at Local Food Systems, L3C from December 2010 to July 2011, where they built financial models to validate assumptions, attract investors, and secure funding.

Alon started their career with a summer internship at JP Morgan Chase in 2010, where they provided research support and improved portfolio diversification reports. Alon also volunteered as a Microfinance Volunteer at Village Exchange International for two months in 2009.

Prior to that, Alon worked as a Business Analyst at JEWEL AMERICA INC from February 2007 to February 2009. In this role, they constructed financial models to assess partnership profitability and redesigned the inventory liquidation process.

Their early career includes a role as a Market Research Analyst at Nielsen Online from October 2005 to June 2006.

Alon Wertheimer graduated from Columbia Engineering in 2005 with a Bachelor of Science degree in Operations Research. Alon then pursued further education at Carnegie Mellon University - Tepper School of Business from 2009 to 2011, where they completed their Master of Business Administration (MBA) with a focus on Strategy and Marketing.

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Previous companies

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Timeline

  • VP of Marketing

    July, 2018 - present

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