Fernanda Bassi

Fernanda Bassi is a seasoned digital marketing professional with extensive experience in paid media. Currently serving as Paid Media Team Lead at Rocket Digital since December 2020, responsibilities include managing ad investments exceeding €100 million, developing cross-channel strategies, and leading a team of approximately 20 specialists. Previously, positions included Paid Media Supervisor and Senior Performance Specialist at Rocket Digital, where successful strategies were implemented for major clients. Prior experience includes roles as Paid Media Consultant at ROI UP Group España and various marketing positions at organizations such as AD Shopping and Strap. Bassi holds multiple degrees, including a Master's in Communication Science from NOVA FCSH and a Post Degree in Marketing from ESPM.