Carlos Fernández Romay

Carlos Fernández Romay has a diverse work experience in marketing and business strategy roles. Carlos is currently working as an MBA Marketing Strategy Professor at ESIE since April 2022. Previously, they served as the Head of Creative Department & Strategic Planning at Rockin Media from January 2020 to the present, where they focused on brand creation and management, strategic communication plans, and advertising campaigns. Before that, they worked at ALL as a Senior Client Partner & Business Strategy Consultant from September 2019 to January 2020. Prior to ALL, they were an Account Executive / Senior Client Partner at The Influencer - Influencer Marketing Agency from May 2019 to August 2019, and an Account Executive / Client Partner at PlayGround Communications from October 2018 to May 2019. In PlayGround Communications, they also held the role of Head of Affiliate Business from February 2018 to March 2019. Carlos also has experience at NATEXO, where they worked as an Account Manager for the Spanish Market from July 2017 to February 2018 and as an International Sales Manager & Business Development from February 2017 to February 2018, focusing on expanding markets and optimizing affiliate programs. Carlos'searly experience includes working as a Project Manager Marketing Trainee at Lidergest Consulting from March 2017 to July 2017, where they were involved in marketing actions, advertising campaigns, and market positioning.

Carlos Fernández Romay's education history is as follows:

In 2023, Carlos attended Miami Ad School Madrid for a Bootcamp in Creative Strategic Planning.

In 2022, they also attended Miami Ad School Madrid for a Bootcamp in Design Thinking & Innovation.

From 2019 to 2020, Carlos studied at the Massachusetts Institute of Technology, focusing on "The Iterative Innovation Process" within the field of Innovation.

In 2019, they obtained a Master of Business Administration (MBA) from ThePower Business School, specializing in Business Expert-Administración y dirección de Empresa.

From 2015 to 2016, Carlos pursued a degree in Marketing digital y comercio electronico at EAE Business School.

In 2014, they completed a Master's degree in Postproduction and VFX at Trazos, specializing in Animation, Interactive Technology, Video Graphics, and Special Effects.

From 2013 to 2014, Carlos studied New Media (ERASMUS) at the University of Leeds, focusing on communication and media studies.

From 2010 to 2014, they attended the Universidad Pontificia de Salamanca, where they obtained a degree in Audiovisual Communication, with a specialization in design and visual communication.

In 2009, Carlos received a degree in Advertising and Public Relations from Universidad Pontificia de Salamanca.

Carlos also obtained several additional certifications, including:

- "Partir de objetivos comerciales para definir objetivos publicitarios" from Meta in July 2022.

- "El panorama del marketing digital" from Meta in July 2015.

- "Conceptos básicos del administrador de anuncios" from Meta in February 2015.

- "Entrega de anuncios de Facebook" from Meta in February 2015.

- "Compras en Facebook" from Meta in January 2015.

- "Certificación sobre las Campañas de Búsqueda de Google Ads" from Google in June 2022.