Pablo Villegas Ruiz

Pablo Villegas Ruiz serves as the Chief Marketing Officer (CMO) for Rappi, overseeing Brand, Growth, CRM, Prime, Merchandising, and Trade for Rappi Colombia, while also holding the CMO position for Rappi across Colombia, Argentina, and Uruguay. Concurrently, Pablo is an Endeavor Coach and a Rockstart Coach, and has been a Professor of Strategic Marketing Management at Universidad EIA since April 2023. Prior to Rappi, Pablo held multiple roles at McKinsey & Company, including Engagement Manager, and gained valuable experience in brand management and key account management at SC Johnson and Procter & Gamble. Pablo earned an MBA from Northwestern University, where recognition as the Top Marketing Student was achieved, and holds additional degrees in Administration and Marketing Management from Escuela de Ingeniería de Antioquia and Universidad del Rosario, respectively.