Barbara-Cecilia Sarmiento

Barbara-Cecilia Sarmiento is a seasoned marketing professional with extensive experience in CRM, database marketing, and digital strategy. Currently serving as Head of Retention at RockWallet since September 2024, Barbara-Cecilia previously held roles as Email Marketing Manager at Harry Rosen and Roots. As a Senior Digital Strategist at Diamond Marketing Group, expertise was demonstrated in 1:1 marketing and anti-spam regulations while leading projects for notable clients like TD and Skip The Dishes. Barbara-Cecilia’s background includes a managerial position at MLSE, overseeing campaign strategies and CRM initiatives across multiple sports brands, as well as coordinating digital marketing efforts for the Heart and Stroke Foundation. Educational credentials include a Bachelor's Degree from the University of Toronto.