Rockway Exhibits + Events
Coty K Adams is an experienced marketing professional currently serving as the Director of Marketing at Rockway Exhibits + Events and as the Owner and Marketing Strategist at The Bold Strategist. With a diverse background spanning various industries, Adams has held key marketing roles at JWB Real Estate Companies, YellowBird Home Buyers, CareHawk USA, JSC Systems, Times-Union Media, Syracuse Media Group, AT&T, and Enterprise Rent-A-Car. Expertise includes brand development, integrated marketing strategies, digital sales management, and customer relationship management. Adams holds a diploma from Williamson High School, attended Pennsylvania College of Technology, and is a licensed cosmetologist in New York State.
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Rockway Exhibits + Events
Rockway Exhibits + Events are creators of live and digital brand experiences that engage and drive results. We partner with clients to craft brand experiences via tradeshows, events, brand activations and experiential marketing. Our core competencies lie in strategy, design, fabrication, and logistical support. We are passionate about bringing ideas to life, building relationships with our clients, and designing brand experiences that drive results. We drive results with a simple framework for creating live brand experiences that we believe in and has created results for our clients time and time again. This framework revolves around 2 pivotal things. "The Why," which simply clarifies and dives deep into why are you exhibiting, creating an event, designing a brand experience or creating a brand activation. "The Customer," this is a deep dive into who is the benefiter of the experience, the desired target, the customer. Understanding these two factors is key to creating live brand experiences that get results.