Rockway Exhibits + Events
Karen Adair is a seasoned professional in sales and marketing with extensive experience in the trade show and event industry, currently serving as a Senior Account Executive at Rockway Exhibits + Events since July 2021. Prior to this role, Karen held positions such as Senior Sales Manager at Axtegrity Consulting and Senior Exhibit Sales Consultant at Marketplace Events, where successful revenue targets were consistently achieved. Karen also has a strong background in leadership as the Director of Marketing and Sales at The Estates at Carpenters, managing a sales team, and as a National Sales Manager at Royal Plaza in the Walt Disney World Resort. With an Associate's Degree from Valencia College, Karen's expertise spans over two decades, marked by a commitment to building relationships and driving business success across various sectors.
Rockway Exhibits + Events
Rockway Exhibits + Events are creators of live and digital brand experiences that engage and drive results. We partner with clients to craft brand experiences via tradeshows, events, brand activations and experiential marketing. Our core competencies lie in strategy, design, fabrication, and logistical support. We are passionate about bringing ideas to life, building relationships with our clients, and designing brand experiences that drive results. We drive results with a simple framework for creating live brand experiences that we believe in and has created results for our clients time and time again. This framework revolves around 2 pivotal things. "The Why," which simply clarifies and dives deep into why are you exhibiting, creating an event, designing a brand experience or creating a brand activation. "The Customer," this is a deep dive into who is the benefiter of the experience, the desired target, the customer. Understanding these two factors is key to creating live brand experiences that get results.