Rockway Exhibits + Events
Lance Newton is an experienced professional in sales and account management, with a career spanning over 15 years. Currently serving as a Senior Account Executive and Director of Sales at Rockway Exhibits + Events since August 2012, Lance has demonstrated expertise in managing client relationships and driving sales. Prior to this role, Lance held the position of Account Executive at The Idea Centre from July 2008 to August 2012 and began a career at Walgreens, where responsibilities included Executive Assistant Manager and Assistant Manager/Business Management Intern from May 2006 to July 2008. Educationally, Lance holds a Bachelor of Arts in Business Administration from the University of Wisconsin-Stevens Point, obtained in 2007.
Rockway Exhibits + Events
Rockway Exhibits + Events are creators of live and digital brand experiences that engage and drive results. We partner with clients to craft brand experiences via tradeshows, events, brand activations and experiential marketing. Our core competencies lie in strategy, design, fabrication, and logistical support. We are passionate about bringing ideas to life, building relationships with our clients, and designing brand experiences that drive results. We drive results with a simple framework for creating live brand experiences that we believe in and has created results for our clients time and time again. This framework revolves around 2 pivotal things. "The Why," which simply clarifies and dives deep into why are you exhibiting, creating an event, designing a brand experience or creating a brand activation. "The Customer," this is a deep dive into who is the benefiter of the experience, the desired target, the customer. Understanding these two factors is key to creating live brand experiences that get results.