Barbara Radziwiłko-Błaszczyk

Barbara Radziwiłko-Błaszczyk is a seasoned marketing professional with extensive experience in branding and campaign management. Currently serving as a Marketing & Branding Specialist at ROCKWOOL Group since August 2025, Barbara previously held the position of Marketing Manager EMEA at Franklin Templeton from December 2018 to July 2025, where responsibilities included campaign execution and coordination across various marketing teams. Prior to that, Barbara worked as a Junior Brand Manager and Brand Strategy Associate at Franklin Templeton, contributing to company rebranding efforts and internal communication strategies. Earlier roles include Communications and Marketing Coordinator at HUB logistics Sp. z o.o., Customer Marketing Specialist at Diageo, and Customer and Shopper Marketing Specialist at Unilever. Educational qualifications include a Master’s degree in Marketing from SGH Warsaw School of Economics and a postgraduate degree in Graphic Design from Collegium Da Vinci.