Rocky’s Ace Hardware is a family-owned business that has been supporting local communities for 95 years.  

Rocky’s was founded in 1926 by Rocco (Rocky) J. Falcone. Back then, Rocky’s was a mom-and-pop business and had just one location — in downtown Springfield, Massachusetts, on the corner of Main and Union streets. In 1966, Rocco’s son James began to run the business. During the 1970s and 1980s, James developed the single store operation into a successful seven-store chain.

It was then that Rocky’s started its national affiliation with the Ace Hardware Co-op. The relationship with Ace offered Rocky’s Hardware the buying power of a national chain, national advertising, and the computerization of accounting and inventory procedures, all while still maintaining local, independent ownership and Rocky’s longtime identity as a neighborhood hardware store.

Today, James Falcone remains chairman of Rocky’s, while his son, Rocco J. Falcone II, becomes the third generation of his family to serve as president.  

Under the Falcone family's leadership, Rocky’s Ace Hardware has continued to evolve, responding to customer demand by expanding its hardware product lines, increasing stock selection and adding a variety of new services.

From one modest store to now over 37 convenient locations throughout Massachusetts, Rhode Island, New Hampshire, Connecticut, Maine and Florida, Rocky′s has become one of the country’s largest Ace dealers, noted for its customer service and product selection.

This focus on our customers means that Rocky′s stores have retained their friendly, neighborhood hardware store identity.  

We encourage all of our customers to talk with our expert staff, ask questions and browse our huge selection of products. We will make sure that you leave with everything you need to get your project done right the first time.

Building Supplies

Home Goods & Services

Retail

Rockys Ace Hardware

Rocco Falcone

Ed Downey

Nicholas Lamarche

Karen Nystrom

Robin Renee Kernan

Mark Johnston

Christopher Somppi

Brian Bowler

The Sales and Marketing team at Rocky’s Ace Hardware is responsible for driving revenue growth through strategic marketing initiatives and customer engagement. This team collaborates to create effective advertising campaigns, manage promotional activities, and enhance the customer experience in-store and online. By leveraging their deep understanding of local community needs, they aim to promote new products and services, ensuring that every customer feels valued and supported in their DIY projects.

Sales and Marketing

Sales and Marketing

About

Team members