Analia Iapichino

Analia Iapichino is an accomplished marketing executive with extensive experience in customer lifecycle management and strategic marketing initiatives. As Vice President of Customer Lifecycle Management at Rogers Communications since December 2019, Analia is responsible for driving loyalty, retention, and revenue growth for over 8 million customer relationships. Previous roles include Senior Director of Household Consolidation, where Analia spearheaded transformative initiatives across business units, and Agile Marketing Transformation Lead, where Analia achieved sustained market leadership through Agile methodologies. At Fido Mobile, Analia managed comprehensive marketing operations and led a team of over 20, focusing on growth and value proposition. Analia’s earlier positions at Rogers Communications involved directing customer acquisition and retention strategies, and developing pricing strategies that enhanced revenue and profitability. Analia holds a degree in Marketing Management from Ryerson University.