Eugene Smagin

Eugene Smagin is a seasoned marketing professional with extensive experience at Rogers Communications since November 2013. Currently serving as the Senior Marketing Manager for Customer Base Management, Revenue & Retention, Eugene has successfully led wireless retention strategies for a customer base exceeding 9 million, particularly following the merger with Shaw. Eugene's strategic vision has reduced annual operating costs by $10 million through innovative digital capabilities. Previously, as Senior Marketing Manager for Customer Acquisition, Eugene played a pivotal role in achieving a 30% sales mix in residential customer acquisitions and facilitated the integration of marketing efforts post-merger for 5 million new customers. Furthermore, as Senior Manager of Digital Personalization & Optimization, Eugene advanced personalization strategies that enhanced customer acquisition and retention. Initially, in earlier roles at Rogers, Eugene laid the groundwork for data-driven marketing practices through segmentation and optimization strategies. Eugene holds a Bachelor’s degree with Honours in Marketing from York University.