James Johnston

James Johnston is an experienced professional in media partnerships and sports marketing, currently serving as Senior Manager Elevate at Rogers Sports & Media since May 2014. In this role, James oversees multi-platform media partnerships on Sportsnet and Hockey Night in Canada, focusing on new product development and collaboration with various stakeholders to meet business objectives. Prior to this, James held positions at CBC, where management of revenue-generating partnerships and brand activations took place, and at Shaw Communications, managing subscription revenue accounts. Additional early career experience includes brand management roles at Canwest and Alliance Atlantis. James holds a BA in Radio and Television Arts from Ryerson University, complemented by a High School Diploma from Appleby College.