Mario Novaes

Mario Novaes is an accomplished marketing and sales professional with over 25 years of experience in the pharmaceutical and healthcare industries. Currently serving as the Head of Marketing and Sales at ROHTO Pharmaceutical Co., Ltd., Mario excels in strategic planning, business development, and market expansion, notably establishing a partnership with Hoya Surgical Optics to introduce innovative IOLs in Brazil. Previous roles include Uriage Line Marketing Manager at Cristália Produtos Químicos Farmacêuticos Ltda, where Mario managed strategic marketing initiatives, and Senior Product Manager at Theraskin Industria Farmaceutica, overseeing a comprehensive dermatological product line. Earlier career milestones include impactful positions at Abbott and Schering-Plough, contributing to the successful launch of significant healthcare products. Mario holds post-graduate degrees in Business Administration and Marketing from Fundação Getulio Vargas and an extension course in Finance and Accounting.