Taylor Pate

Taylor Pate has a diverse work experience, starting with their role at RJ Reynolds as a Procurement Intern in 2012. Here, they conducted market research and assisted buyers in decision-making. In 2013, they worked at John Deere as a Supply Management Planner, where they utilized SAP to manage orders and maintained relationships with suppliers.

From 2014 to 2016, Taylor worked at CARQUEST Auto Parts as a Demand Planner, analyzing and adjusting sales forecasts and providing inventory support. Following this, they joined ROI Revolution, Inc. in 2016 as an Analyst, Marketplace Advertising, creating Amazon advertising campaigns and optimizing them for client goals. They then progressed to become a Marketplaces Strategist and eventually a Senior Marketplaces Strategist, where they determined strategic directions for clients' Amazon advertising campaigns, built strong client relationships, and analyzed performance trends.

Currently, Taylor holds the role of Principal Retail Media Strategist at ROI Revolution, Inc., where they continue to strategize for clients' Amazon advertising campaigns, provide budget recommendations, and project revenue growth.

From 2008 to 2012, Taylor Pate attended North Carolina State University, where they earned a degree in Business Administration with a focus on Supply Chain and Human Resource Management.