Roibos
Ben Wood serves as the Vice President of Sales for Asia Pacific at Roibos since May 2025. Prior to this role, Ben founded Global Tiger Ltd in January 2016, establishing a strong presence in the B2B distribution of travel technology products across the Asia Pacific region. Ben held the position of Vice President of Sales - Asia Pacific at Juniper Travel Technology from June 2019 to May 2025, enhancing brand reputation and securing new clients across multiple markets. Additional experience includes roles as Sales Director at WebBeds Asia Pacific, Managing Director at JacTravel, and Director of Sales at Flight of the Gibbon, along with key positions at Hotelbeds that laid the foundation for extensive skills in sales and market development. Ben holds a Bachelor's Degree in Business & Quality Management from Nottingham Business School, Nottingham Trent University.
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Roibos
Roibos is the most complete solution for your B2B Hotel Distribution that allows Hotels and Distribution Partners to contract directly without intermediaries at a click of a button. Roibos helps hotels increase both direct and indirect sales whilst simultaneously providing full control of their distribution. Distribution Partners in our Marketplace unlock access to hotels and chains from all around the world. By signing one single contract with Roibos hotels get access to: • Paying only on successful bookings, no registration nor maintenance fees • Increasing your margins by keeping all commission, no intermediaries, just technology. • Automating Payments and Reconciliations • Communicating directly with thousands of agencies around the world • Reducing contracting and admin costs. • Minimizing time and money involved in mapping and content loading • Providing high-quality content automatically translated into 9 languages • Real-time rates and availability