Alex Wares is an accomplished marketing agency leader with extensive experience in go-to-market strategy and account-based marketing. With a background that includes roles such as Managing Director at Transmission Agency and EVP at ROI·DNA, Alex specializes in driving growth for B2B businesses through innovative marketing solutions. They have held leadership positions in multiple organizations, focusing on commercial leadership and mentoring future leaders. Alex is currently serving as EVP of Marketing Services at Hotwire and a member of the Board of Trustees at CEDA, while continuing their education at Pimlico School.
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