Juanita Baker

Juanita Baker is an experienced professional in digital marketing, consumer experience, and strategy within the healthcare industry. With a background in corporate communications and PR as well as IT application and decision support analysis, Juanita has a strong foundation in data management and digital strategy. As the AVP of Customer Engagement Strategy at ROI·DNA, Juanita leads a team to execute multi-channel digital strategies. Having worked in various leadership roles in marketing, communications, and digital strategy, Juanita brings a wealth of knowledge and expertise to their current role.