Matt Mays is a seasoned data analyst with extensive experience in media and marketing analytics. Currently, Matt serves as a Senior Analyst at Rokt since April 2024. Prior to this role, Matt held the position of Senior Analyst in Marketing Strategy & Insights at Showtime Networks Inc. from October 2019 to August 2022, where responsibilities included synthesizing diverse data sets for performance reports, conducting custom analyses using SQL, and developing visual reports in Tableau. Matt also played a significant role in A/B testing and KPI development that influenced departmental strategies. Earlier experience includes an Analyst position with WarnerMedia, where Matt analyzed digital marketing campaigns and managed Facebook ad campaigns. Educational credentials include a Master's degree in Quantitative Methods in the Social Sciences from Columbia University (2021-2023) and a Bachelor's Degree in Economics and Radio/Television/Film from Northwestern University (2013-2017).
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