Greg Kopotic

Head Of Lifecycle Marketing

Greg Kopotic is an experienced marketing professional currently working as part of the Integrated Marketing team at Roku Inc., focusing on Players & Smart Home since July 2023. Prior roles include Global Head of MarComm at Exasol and Head of Global Marketing at Ground Labs, where significant marketing transformation was achieved. Earlier experience encompasses positions at Western Digital as Director of North America Marketing, and at CBS Interactive and Digitas/Publicis in various marketing management roles. Kopotic's career started at Sony Electronics, progressing through operational and marketing specialist positions. A graduate of UC Santa Barbara with a Bachelor's degree, Kopotic has consistently demonstrated expertise in demand generation, audience engagement, product marketing, and strategic program management across diverse industries.

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