Michael Ho is a seasoned analytics professional with experience in media and entertainment. Currently serving as the Senior Analytics Lead for the Performance Analytics department at Roku since June 2022, Michael spearheads efforts across international markets, utilizing Roku’s first-party data to develop new analyses. Previously, Michael held positions at Snap Inc. as a Data Analyst focused on ad analytics, where real-time campaign evaluations and data-driven recommendations were emphasized. Earlier roles include Data Analyst and Analytics Executive at Wavemaker, where Michael specialized in data visualization and reporting tools, as well as foundational analytics work. Michael holds a Bachelor's degree in Computer Science from the University of Birmingham, earned in 2018.
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