Steve Sklar is an accomplished executive in the media and telecommunications industries, currently serving as Head of Frndly TV Advertising Sales at Roku since December 2025. As Managing Member of S Squared Advisory, LLC, established in 2018, Sklar provides consulting services in areas such as product strategy, business development, and ad monetization to clients like Frndly TV and Sony. Previously, Sklar was Vice President/Head of Advertising at Frndly TV and held senior roles at FTI Consulting, CenturyLink, Cablevision, and Insight Communications, demonstrating extensive expertise in video strategy, product development, and business growth. Additionally, Sklar contributed to financial education as a Board Member for the Young Americans Center for Financial Education. Sklar holds an MBA from The Tuck School of Business at Dartmouth and a BA in Economics from the University of Pennsylvania.
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