Laurent de Backer

Sales Manager Benelux at ROLEX

Laurent De Backer is an experienced professional in brand management and sales, currently serving as Brand Manager and Sales Manager for Tudor Watch and ROLEX in the BENELUX region since August 2018. Prior to these roles, Laurent held positions at Montres Breguet SA as Brand Manager for the Benelux, Nordic, and Baltic markets from February 2016 to July 2018, and was involved in sales, marketing, and PR at Maserati West Europe from July 2008 to January 2016. Laurent’s earlier career includes a role as Marketing Executive at TRANSPORTMEDIA from November 2005 to July 2008. Laurent’s educational background includes studies at LUCA School of Arts, Mid Sweden University, AP Hogeschool Antwerpen, and Sint Jan Berghmanscollege.

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