Phoenix Liu

Phoenix Liu is the Manager of Operations at Rolex, overseeing various operational functions including Logistics, Visual Merchandise, Security, Facility, and EHS. With over 18 years of management experience in retail, wholesale, and e-commerce, Phoenix has a strong background in defining operational strategies and KPIs that optimize cost and service across brands and channels. Previously, Phoenix served as the Supply Chain Director at Max Mara Fashion Group and held senior roles at L'Oréal and Coach, where they demonstrated expertise in logistics and supply chain management. Phoenix holds a Bachelor of Business Administration in Logistics and multiple certifications, including PMP and a Diploma for Operation Managers in Logistics.