Rollie founder Vince Lebon has been doing shoes for a long time, and after 10 years of designing shoes for Australia’s top independent footwear company … a spark of inspiration hit.

His wife Kat (nickname Rollie) travelled a lot for work and in her down time she wanted to take in the magic each city had to offer. But dragging around work shoes and fun shoes was exactly that, a drag. Inspired, Vince wondered what if he could design a shoe that was light enough to pack in a carry on, comfortable enough for all day adventuring and fun enough to reflect Kat’s unique sense of style.

After constantly being stopped by complete strangers asking about her incredible shoes, in 2012 Vince decided to test the concept at South Melbourne Market’s SO:ME designer space. Within weeks, his entire first collection was sold out and Rollie was born. What started simply as a gesture of love quickly became an entirely new shoe concept loved the world over.

Rollie is now sold in leading stores in countries around the world including Australia, New Zealand, Italy, South of France, Netherlands, Germany, Canada and USA.

The innovation behind the mechanics of the shoe is only the beginning, the real magic lies in the way you feel when wearing. 

With a mention by WGSN as ‘Brand to Watch in 2016’, we are part of something big. We are part of a nation. We are Rollie Nation.

Rollie Nation

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