Laura Kern

Laura Kern, APR, serves as the Senior Director of Web and Digital Strategy at Rollins College, where responsibilities include leading the College's digital marketing initiatives and overseeing advertising and web-based lead generation strategies. Kern has held various roles within the institution, including Director of Digital Marketing and Associate Director of Social Media, focusing on enrollment strategies and analyzing engagement metrics. Active in professional organizations, Kern was a board member and website chair for PRSA Orlando, as well as serving in leadership positions within the Florida Public Relations Association and Orlando Tech. Additional experience includes roles at KAPTIV Marketing and Metro Orlando EDC, where Kern developed marketing strategies and managed communications. Kern holds a B.A. in Advertising and Public Relations from the University of Central Florida and is currently pursuing a Master of Arts in Strategic Communication from Rollins College.