Chiara Pennacchio

Chiara Pennacchio has extensive work experience in various marketing roles. Chiara started their career at IBM as a Junior Brand Manager in the public sector. Chiara then joined Philip Morris International, where they held multiple positions. Chiara served as a Senior Brand Manager for Marlboro in Italy before becoming a Senior Group Brand Manager for Marlboro and other brands in Spain. Chiara was also a Regional Marketing Manager for Marlboro in Latin America and Canada, based in the company's headquarters in New York City. In their role, they revised the Marlboro portfolio strategy and established a global digital platform. Later, they became a Market Research Hub Senior Manager for Italy, Greece, Bulgaria, and Romania before assuming the role of Senior Marketing Manager for the premium portfolio and leads to IQOS. In this position, they led portfolio strategy and communication, implemented consumer campaigns, and developed digital marketing strategies. Chiara currently works as the Global Marketing Director at Ron Barceló, based in Santo Domingo.

Chiara Pennacchio has a Certified Digital Marketing Professional degree from the Digital Marketing Institute, which they obtained in 2019. Chiara also has a diploma in Digital PMI RE:WIRED from ARVADO International, which they completed in 2017. In 2018, they attended Business International School in Rome to study Facebook Marketing Strategy.