Rooftop Cinema Club
Lauren Carter is an accomplished marketing professional with extensive experience in digital and integrated marketing across various industries. Currently serving as Integrated Marketing | Original Content at NRJ Media Group since 2024, Lauren has contributed to the company's growth. Previously, as Digital Marketing Lead at Rooftop Cinema Club (2022-2024), notable achievements included driving 80% of non-sponsorship customer revenue and significantly reducing cost per acquisition. In earlier roles, Lauren managed digital marketing at Ducati North America, launched marketing strategies at Approach Me, Inc., and developed comprehensive digital campaigns at Pacific Specialty Insurance Company. Lauren's foundational experience began with a public relations internship at Terry Hines & Associates. Educational qualifications include a Bachelor's Degree in Communication and Media Studies from Santa Clara University and a Professional Sequence in Marketing Metrics & ROI from the University of California, Berkeley.
Rooftop Cinema Club
We are on a mission to provide escapism through shared film experiences. We transform nights at the cinema with sunsets & starlit evenings, stunning views, friends, loved ones, awesome drink & food and great movies on the big screen. Our purpose is to create magical and memorable movie moments that change people’s lives for the better. We started in 2011 as a single rooftop in London and expanded globally with 8 venues across the US and UK. We are looking to grow our presence in the US with 20 new rooftop venues projected over the next 3 years. Additionally, in 2020 we debuted drive-in venues in response to COVID, with 4 venues operating and more in the making for 2021/22.