Will Carmichael

Will Carmichael has an extensive work experience spanning over several companies and roles. Will started their career at Ogilvy in 2007 as part of the Account Management team, working on various marketing campaigns for clients such as Barclays Wealth and Dogs Trust. In 2010, they became a Business Consultant, providing expertise in areas such as business planning, brand management, growth strategy, and product management, across finance, charity, entertainment, and retail industries. Subsequently, in 2014, they joined Auree as a Non-Executive Director, contributing to the success of their affordable jewelry brand. However, their most significant role to date is as the Co-Founder and CEO of RoosterMoney, a company focused on helping families teach kids about money management through innovative technology. In 2021, RoosterMoney became part of the NatWest Group, aligning with the bank's objective of supporting families in financial education. Overall, Will Carmichael's career showcases their passion for financial literacy and their ability to drive business growth and innovation.

Will Carmichael attended The University of Edinburgh from 2002 to 2006, where they earned a 2:1 MA degree in History. In 2007 to 2008, they joined CIM | The Chartered Institute of Marketing and obtained a Professional Marketing Diploma.