RoosterMoney helps parents teach their children the value of money in a digital age.Simple, progressive and gameful, they use the latest technology to bring to life all the sound traditional financial principles they were brought up with (or wish they were!) and make managing money relevant and smart.From as young as 4 years, you can sign up totheir digital Tracker which lets your children keep track of their money, save towards goals and earn rewards while you oversee what money goes in and out of their account (you remain the Bank of Mum and Dad without making deposits).They believe the best lessons are learned by ‘doing’. RoosterMoney encourages families to learn together so that parents can actively educate, motivate and empower their kids financially and gives everybody the reassurance that they’re fully prepared for the future.Their tracker is available on iOS and Android as an app. Or you can download on Kindle Fire from the Google Play app store.

FinTech

NatWest Rooster Money

NatWest Rooster Money's headquarters in London, United Kingdom

Will Carmichael

Emma Pilton

Nichola Doyle

Jon Smart

Ben Edwards

The Product Development team at NatWest Rooster Money is responsible for designing, building, and enhancing the user experience of financial tools that help children and their parents manage money effectively. This multidisciplinary team, consisting of product managers, engineers, and technical leads, collaborates to innovate features that promote financial literacy through engaging, interactive experiences. They ensure that the platform remains user-friendly and aligned with the latest technology trends to foster a fun and educational environment for families.

Product Development

The Marketing and Content Team at NatWest Rooster Money is responsible for creating and executing marketing strategies that promote financial literacy for children. They develop engaging content across various platforms to attract and educate parents about the importance of teaching money management. The team collaborates on design, digital marketing campaigns, and user experience enhancements to ensure that RoosterMoney’s offerings resonate with families, ultimately fostering a financially savvy next generation.

Marketing and Content Team

The Data and Analysis Team at NatWest Rooster Money plays a crucial role in harnessing data insights to enhance the company's financial education tools. They analyze user behavior, assess risk, and ensure data integrity, enabling the development of features that drive engagement and empower families in managing their finances responsibly. Their efforts support strategic decision-making and help refine RoosterMoney’s offerings to better serve both parents and children.

Data and Analysis Team

The Leadership Team at NatWest RoosterMoney is responsible for driving the company's strategic direction and fostering a culture of innovation and collaboration. Comprising key executives such as the CEO, CTO, and VPs of Product and Engineering, this team ensures that RoosterMoney effectively integrates technology with financial education, enabling families to navigate money management in a digital age. They oversee operational efficiency, product development, and marketing strategies to enhance user engagement and growth.

Leadership Team

The Engineering and Technology team at NatWest Rooster Money is responsible for developing and maintaining the digital Tracker app, ensuring it is user-friendly, secure, and effective in teaching children financial literacy. This team leverages the latest technologies and engineering practices to create innovative solutions that enhance user experience and facilitate engaging financial learning for families. They collaborate closely with other departments to align technology with the company's mission of empowering children and parents in managing money.

Engineering and Technology

The Customer Operations team at NatWest Rooster Money is dedicated to enhancing the user experience by providing exceptional support to families using their financial tracking app. They are responsible for addressing customer inquiries and concerns, ensuring smooth operations, and fostering partnerships that enrich the overall customer journey. By actively engaging with families, the team empowers parents and children alike to master financial skills in a supportive and educational environment.

NatWest Rooster Money

Org chart

Teams

Product Development

Marketing and Content Team

Data and Analysis Team

Leadership Team

Engineering and Technology

Customer Operations

Offices

NatWest Rooster Money

Org chart

Teams

Product Development

Marketing and Content Team

Data and Analysis Team

Leadership Team

Engineering and Technology

Customer Operations

Offices

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