Kevin T. Root

An automotive tech industry veteran, Kevin brings more than 25 years of automotive and digital/technology experience to client engagements. He has held senior leadership positions with Cobalt/CDK Global, DriverSide, Dealer.com (now part of Cox Automotive), and most recently as President and COO of DrivingSales.

For 15 years, Kevin designed and managed in-depth, industry-leading research studies for firms including Cobalt, Dealer.com, DriverSide, and DrivingSales, with partners including, Yahoo!, RL Polk, GfK, and J.D. Power & Associates.

These studies were used to power successful dealership performance improvement programs for numerous OEMs and enterprise dealer groups. In 2015, Kevin started his own firm specializing in automotive research.