Kevin T. Root

Founding Partner

An automotive tech industry veteran, Kevin brings more than 25 years of automotive and digital/technology experience to client engagements. He has held senior leadership positions with Cobalt/CDK Global, DriverSide, Dealer.com (now part of Cox Automotive), and most recently as President and COO of DrivingSales.

For 15 years, Kevin designed and managed in-depth, industry-leading research studies for firms including Cobalt, Dealer.com, DriverSide, and DrivingSales, with partners including, Yahoo!, RL Polk, GfK, and J.D. Power & Associates.

These studies were used to power successful dealership performance improvement programs for numerous OEMs and enterprise dealer groups. In 2015, Kevin started his own firm specializing in automotive research.

Location

Seattle, United States

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