Sarah Eykyn

Sarah Eykyn is a seasoned media relations specialist and the founder of Smart Group Communications. For more than 25 years Sarah has helped mission-driven organizations define their story, share their unique vision, and build awareness that serves the greater good. With brand management experience in the U.S. and the U.K., Sarah collaborates with teams at agencies, companies, and institutions to design and deliver effective strategies for public relations, content marketing, and digital initiatives.

Sarah has a background in land management from the Royal Agricultural University in England and has represented internationally known change agents including the Rodale Institute, Savory Institute, Slow Food Nations, Slow Money, and the Organic Trade Association. Serving countless CPG brands over the years, Sarah has helped introduce trade and consumer media to organic and natural products, regenerative and organic agriculture, sustainable seafood, seeds, natural personal care, and vitamins & suppleme