Roots and Rituals is a farm direct Korean tea company dedicated to sharing the depth, beauty, and cultural heritage of Korean tea with a global audience.

We partner directly with small tea farms across South Korea to source exceptional single origin teas rooted in terroir, seasonality, and generations of craft. Through thoughtful sourcing, storytelling, and education, we aim to elevate Korean tea while supporting the farming communities working to preserve these traditions for the next generation.

Founded between Seoul and California, Roots and Rituals exists at the intersection of culture, wellness, and intentional living. Our work goes beyond tea. It is about creating moments of connection, slowing down in an increasingly fast world, and building deeper appreciation for the people and places behind what we consume.

Roots and Rituals

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Roots and Rituals

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Teams

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