ROOTS Brand Strategy Consultants GmbH
Caroline Annacker is a Senior Marketing Consultant at ROOTS Brand Strategy Consultants GmbH since September 2022. Prior to this role, Caroline accumulated extensive experience at Edgewell Personal Care, serving in various capacities including Produkt- und Shopper Marketing Manager, Junior Produkt- und Shopper Marketing Manager, and Marketing Trainee from August 2018 to June 2022. Caroline is currently pursuing a Master of Science in Wirtschaftspsychologie at FOM University of Applied Sciences for Economics and Management, expected to complete in June 2024. Earlier education includes a Bachelor Dual in Geschäft/Handel from Westfälische Hochschule Gelsenkirchen and a qualification as Industriekauffrau from Eduard-Spranger-Berufskolleg Gelsenkirchen.
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ROOTS Brand Strategy Consultants GmbH
At ROOTS we help clients outperform the market - by empowering them to transform their marketing. Founded in 2016, ROOTS is an international brand & marketing consultancy based in Düsseldorf, Germany. And we don’t sell theory: Having worked ourselves in local, regional and global marketing leadership roles of leading blue-chip companies, our consultants truly understand the needs and challenges of marketers across different roles, levels and industries. We usually go beyond the concept level and guide you through the implementation and change management to ensure success – so you get the ROI on your consultancy invest. Our service portfolio is anchored in six core brand & marketing solutions – our 6P model: o defining growth strategies (#planning) o developing purposeful brand positioning (#purpose) o crafting customer experience concepts (#presence) o lifting marketing efficiency & productivity (#productivity) o raising marketing capabilities (#people) o identifying data & insights (#performance)