Annetha Ayu Amalia

Annetha Ayu Amalia has a diverse work experience, starting with their role as a Staff of Sponsorship Division at Bedah Kampus Universitas Indonesia in 2015. Annetha Ayu then worked as a Manager of Media and Community Relations at AIESEC in Universitas Indonesia, where they were responsible for maintaining relationships with media and community partners. Annetha Ayu also worked as a Corporate Communications Intern at PT Indofood Sukses Makmur Tbk, where they wrote articles for the company's corporate magazine.

In 2016, Annetha worked as a Freelance Writer for DaretoBisnis.com, a retail business media platform, conducting research, writing articles, and editing content. Annetha Ayu also took on the role of a Staff of Public Relations and Community at AIESEC in Universitas Indonesia, where they built partnerships between the organization and community partners.

Annetha's next role was as an Account Executive at Everidea Interactive, providing marketing support for the B2B service division. Annetha Ayu then joined Rosé All Day Cosmetics as a Product Development Senior Associate, managing the end-to-end process of new product development and existing products. Annetha Ayu had a brief stint as an Assistant Brand Manager - Brand Innovation at Sociolla, where they were responsible for product development and brand management.

Most recently, Annetha returned to Rosé All Day Cosmetics as a Senior Product Development (Formulation), where they focus on the formulation of new products. Throughout their career, they have demonstrated skills in product development, brand management, communication, research, and writing.

Annetha Ayu Amalia's education history includes a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from the University of Indonesia, which they pursued from 2014 to 2018. Following that, in 2018 to 2019, they attended LaSalle College - Jakarta for a Certified Professional Makeup Artist program, specializing in Artistic Makeup Certification.