Olena Tarasiuk

Olena Tarasiuk is a seasoned marketing professional with extensive experience in brand management and communications. Currently serving as the Head of Brand & Media at ROSHEN Confectionery Corporation since July 2018, Olena oversees brand strategies and media plans across multiple markets, including Ukraine and Eastern Europe, for leading brands such as Lacmi and Roshen Dark Chocolate. Prior to this role, Olena held the position of Client Service Director at Hoshva PR & DGTL and served as a Senior Account Manager at Saatchi & Saatchi, where responsibilities included client relationship management and innovative campaign execution. Earlier career experience includes a Senior Project Manager role at TMA Ukraine, working with prominent brands like MasterCard and P&G. Olena holds a Master’s degree in Marketing from Kyiv National University of Technologies and Design and has furthered professional education at an IT academy and Serendipity Marketing School.