Lane Persky

Lane Persky began their work experience as an Advertising Coordinator at Smalley in August 1998. They were responsible for executing marketing strategies, including trade show coordination, copywriting, graphic design, ad trafficking, media planning/buying, and vendor management. Lane held this role until July 2006.

After that, Lane worked as a Senior Marketing Associate at Smalley from July 2006 to September 2011. Their specific responsibilities during this time are not provided.

From September 2011 to December 2016, Lane served as a Marketing Manager at Smalley. They were responsible for developing and implementing the marketing strategy, ensuring alignment with the global brand strategy, and being part of the brand development team.

Lane then became the Marketing Communications & Channel Manager at Smalley from December 2016 to August 2019. In this role, they helped develop and execute the global marketing strategy, managed the brand identity, budgeting, ROI reporting, multimedia brand identification, lead generation program, and global distribution partner programs. They also managed and developed a team of professional marketers.

In September 2019, Lane joined the American Medical Association as a Sales Marketing Manager. They held this position until December 2021, but no specific details about their responsibilities are provided.

Most recently, in January 2022, Lane Persky became the Chief Marketing Officer at Rotor Clip. No end date for this role is provided, indicating that they are currently serving in this position.

Lane Persky earned a Bachelor of Business Administration (BBA) degree with a focus on Marketing from the University of Iowa, where they attended from 1994 to 1998. They later pursued a Master of Business Administration (MBA) degree in Marketing Management from DePaul University, completing the program from 2002 to 2004.