Ahong Gu has extensive experience in marketing and corporate communication, having worked at the Rotterdam School of Management, Erasmus University as a Marketing Manager for the Executive Master in Corporate Communication from January 2009 to February 2014. Responsibilities included advertising, promotion, online marketing, and recruitment. Prior to this role, Ahong Gu served as an Applied Researcher at the Reputation Institute's Corporate Communication Centre from January 2004 to November 2009, focusing on market and communication research. An internship with Philips DAP in 2003 involved research on household products in Europe and China. Ahong Gu holds an MScBA in Business Administration, specializing in Marketing Management, from Rotterdam School of Management and is currently pursuing an Executive Master in Corporate Communication at the same institution. Additional international experience includes a period as an expatriate in Hong Kong from February 2014 to July 2015.
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Rotterdam School of Management, Erasmus University
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Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 research-based business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future thanks to a first-class range of bachelor, master, MBA, PhD and executive programmes. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.