Rotterdam School of Management, Erasmus University
Jan-Chris Koenders leads the automotive wholesale business and also the exclusive importer of Toyota and Lexus in the Netherlands at the Dutch Louwman Group. His career in business management, branding, innovation, and sales started at Toyota in the USA, then BMW in the USA, Germany and the Netherlands. He headed brand communications for the re-launch of MINI, set up one of the world’s first marketing innovation labs, and initiated the internet-enabling ConnectedDrive and CleanEnergy hydrogen projects.
As VP of BMW Group Global Marketing, he repositioned the brand, and initiated the BMWi brand. In 2010 he became Managing Director of BMW Group Nederland. From 2014 to 2016 he was Chief Operating Officer of BMW of North America and led the company to record sales.
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Rotterdam School of Management, Erasmus University
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Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 research-based business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future thanks to a first-class range of bachelor, master, MBA, PhD and executive programmes. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.