Rough Country
Seth Dortch is an experienced marketing and brand ambassador specializing in the shooting, hunting, and outdoor industries. Current roles include HEVI-Shot Brand Ambassador at The Kinetic Group and Brand Partner at SITKA Gear, along with ongoing contributions as a marketing and development professional for Rough Country. Additionally, Seth serves as a Brand Ambassador for Benelli USA and previously for BFGoodrich, where responsibilities included product development, testing, and community engagement. Previous experience includes a position as Marketing Manager at Final Flight Outfitters. Seth holds degrees in Agriculture Business from the University of Tennessee at Martin and Middle Tennessee State University, complemented by skills in content creation, experiential marketing, and cross-departmental communications.
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Rough Country
Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers. Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy. At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.