Lisa Thompson has a diverse work experience in the field of marketing and communications. Lisa started their career in 2006 at Firespring, where they served as a Senior Marketing Copywriter/Content Writer. At Firespring, Lisa helped create the brand voice for the company and was the lead copywriter for acquisition and retention marketing. Lisa also wrote website and educational content, often targeted for the nonprofit sector.
In 2011, Lisa joined Quotient Technology Inc. as a Senior Marketing Copywriter. Here, they created and established the Coupons.com brand voice and wrote marketing copy for multiple platforms and channels. Lisa also led all copywriting efforts for mobile app messaging, email marketing, print ads, digital ads, blog and web content, and sales collateral. Additionally, Lisa became Quotient's spokesperson for the cash back app, Shopmium, and worked with their PR agency and media outlets to offer insights into consumer behavior.
Lisa later joined ParentLab Inc. in 2018 as a Copywriter, Editor, and Podcast Host. Lisa played a key role in creating the brand voice and messaging strategy for the start-up, which produces mobile apps and podcasts for parents. Lisa also planned and wrote audio courses for the app and managed content writing, copywriting, social media writing, and editing for all aspects of the business.
In 2011, Lisa briefly worked at PureMatter Brand Marketing & Interactive as a Content Writer/Blogger. Lisa created a blog for the agency's president/CEO and ghostwrote weekly posts on various marketing and advertising topics. During their time, Lisa significantly grew the CEO's Twitter following.
Overall, Lisa Thompson has extensive experience in marketing copywriting, content writing, and brand messaging for various industries and platforms. Lisa has demonstrated expertise in creating brand voices, driving media impressions, and leading copywriting efforts.
Lisa Thompson has a Bachelor of Journalism degree from the College of Journalism and Mass Communications at UNL. Their major was News-Editorial with the added minors in English, History, and Sociology. However, the exact dates of their education are not provided.
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