Matthew Gaffney

General Manager at Rountree Ford Lincoln, LLC.

Matthew Gaffney is an accomplished automotive executive with extensive experience in management and operations. Currently serving as General Manager at Rountree Ford Lincoln, LLC. since February 2015, Gaffney oversees dealership marketing, sales functions, and daily business operations while managing revenue and cost elements. Additionally, Gaffney has held the role of Fixed Operations Director within Rountree Automotive Organization since August 2010 and previously at My Friendly Auto from August 2009 to August 2010, focusing on parts, service departments, brand development, and website traffic growth. Earlier experience includes a Service Director position at Battlefield Automotive, where Gaffney significantly improved operational performance, and a lengthy tenure at Koons Sterling Ford, achieving top industry performance metrics. Gaffney's educational background includes automotive management training from Ford Motor Company as well as certifications from ASE, MSX, and ATCON.

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