Route
Martyn King has a diverse professional background in digital marketing and client services, currently serving as Client Services Director and previously as Account Director at Route since January 2022. From January 2020 to December 2021, Martyn held the position of Paid Search Director at Stack Digital. Prior experience includes working as an Online Marketing Specialist at Sayu Limited from August 2015 to December 2019, where Martyn focused on PPC account management. Before that, Martyn was a Sales Manager at Colewood Internet from August 2012 to August 2015, following a service period as a Private Soldier in the British Army from July 2008 to August 2012, after completing education at Movilla High School.
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Route
Route offers advertisers and communication agencies media solutions to solve client and customer briefs. The way people consume media, seek solutions and make decisions is changing. Is your way of ‘selling’ the message their way of ‘buying’ it? Reaching the right people with the right message at the right time is the most effective way to drive results. Do this and you’ll remain relevant, credible and ahead of the competition. You’ll retain converts and earn new ones. Simple right? But without dedicated expertise or time to focus on marketing, it’s difficult to know which is the right way to go leading to confusion and the risk of poor decisions. The right way to reach your customer could be a smart mix of traditional and paid search or a combination of social and content marketing. While those brands with the confidence to make the right marketing decisions connect, gain recognition, become preferred and trigger the response they’re after. Partnering with Route will give you the confidence to make the right decisions and choose a way of marketing that suits your customers and your business. We provide experienced, insightful and precise strategic planning and measurable, responsive and efficient implementation.