Barry Whale

Barry Whale is an experienced management advisor currently with Route To Market Consulting Ltd since January 2021, specializing in outsourced account-based marketing and business development to enhance B2B demand generation. As the owner of Blue Whale Consulting since September 2014, Barry Whale assists clients in maximizing the value of their IT investments. Previous roles include partner at JTD Associates from September 2014 to July 2018, managing director for EMEA at CS Technology from January 2009 to August 2014, director at PTS Consulting from August 2000 to December 2008, and global head of editorial systems at Reuters from 1986 to 2000. Barry Whale holds a degree in Computer Science from the University of Hertfordshire, obtained between 1980 and 1987, along with earlier education at Raans from 1972 to 1977.